ISP: SOUTH AMERICA

Alfredo Aguirrezábal Alvarez

Head of Marketing, Mexico and Central America

Alfredo joined ISP as Head of Marketing for Mexico and Central America in May 2022. Alfredo was born and has lived in Mexico City all his life and has a degree in Economics from the Tec de Monterrey, Campus Estado de Mexico. He is bilingual, speaking Spanish and English.

The majority of Alfredo’s career has been spent in the field of Digital Marketing, starting in 2003 at the e-commerce giant Mercado Libre. From 2009 to 2013, he worked as a planner in highly prestigious media agencies such as Havas, Starcom and MindShare and in 2013 he was part of the first ecommerce team at Office Depot, Mexico and Central America. Alfredo started working in the education industry in 2015, first with Laureate International Universities (UVM), followed by implementing the first LATAM Marketing team for the Indian edtech unicorn, Emeritus.

Alfredo is passionate about performance marketing and data driven decisions. His main objective is to share the great stories and important achievements of ISP schools to help families make the best decision for their children by becoming part of our great ISP community.

Alfredo really enjoys spending time with his family. His main hobbies include reading historical novels, football (NFL), Star Wars, Harry Potter and video gaming.

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