ISP: CENTRAL

Manuel Montes

Global Head of Brand

Born and raised in Madrid, Spain, Manuel graduated in both Law and Business Administration from ICADE University. Manuel brings over 10+ years of experience successfully leading global brands to international success across a range of markets, at both Beam Suntory and Diageo. Prior to that, he built strong commercial acumen with analyst roles at JP Morgan, Goldman Sachs, Citigroup and Santander.

Passionate about creating meaningful brands that can transcend and connect with people across different cultures, Manuel has strong experience in establishing long term brand strategies, developing timeless brand foundations, creating distinctive visual identities and launching global communication campaigns.

Open, empathetic and caring, Manuel (or Manny as he is called by his closest friends and colleagues) strongly believes in the power of collaboration and human connections. All these are values he tries to teach to her two daughters Martina and Julieta.

On his spare time, you can find him at the movies, watching the latest from Marvel, or practicing design and illustration, his latest amazing learning experience.