ISP: USA & CANADA

Venus Poon​

Regional Head of Marketing – US & Canada

Venus was born in Hong Kong and raised in Toronto, Canada, where she is currently based. She studied Management at SIM University in Singapore and Marketing at London School of Economics and Political Science (LSE) in London, United Kingdom. She then pursued her career in Hong Kong for 7+ years strengthening her experiences across numerous industries including Travel, Hospitality, and Retail before she returned to Canada in 2018. She is bilingual, speaking both English and Cantonese.

Venus believes in making changes and impacts that will also deliver measurable business goals. Every brand has a story to tell — stories that emotively connect with the audience at a personal level, one that becomes a part of their lives and makes an impact in a positive way.

As a passionate leader with 8+ years digital marketing/marketing experience in B2B and B2C, Venus has proven to create innovative marketing and branding strategies that increase revenues, drive brand awareness, and strengthen customer relationships — from strategizing, creating, to executing and optimizing.

In June 2021, Venus joined the ISP USA & Canada Team as Regional Head of Marketing, where she supports the marketing functions of the schools in Canada and Seattle, helping them to tell their unique stories in the ever-changing digital environment and continuously evolve with them, finding new ways of engagements to increase school awareness.

Venus’ biggest passion is empowering or helping others to find their passion. She loves scuba diving, snowboarding and travelling to new places around the world. She’s a certified Divemaster and a snowboard instructor, where she taught her friends and others from picking up as a new hobby and turning into a lifetime passion for the sport.